5 Promotional Items for Financial Services Companies

Each and every industry and company can benefit from promotional merchandising, and this includes companies in the sector ranging from travel agencies and hospitality right through to healthcare and construction. Financial services companies too can benefit from promotional merchandising, whether for their customers or their business associates.

The reality is, however, that financial services companies often have a higher class of clientele to meet the needs of, and therefore inexpensive plastic biros and key rings are not the type of item that they typically opt for. Instead, here are five excellent promotional items that are sure to go down well with any client of a financial services company.

The first item that is ideal for this kind of company is the premium gift pen, as this can provide a very classy alternative to a plastic and inexpensive everyday branded pen. These more sophisticated writing tools are still considered excellent gifts outside of the working environment, yet are still great staples when looking for high quality promotional gifts.

There are more expensive and less expensive options available, but quality is key when looking for promotional pens for financial services companies. Premium pens can also come in their own stylish presentation boxes, making them perfect for giving to loyal customers or associates on important occasions.

The second recommendation for a great promotional item for financial services companies is the leather wallet, as this is an exceptionally stylish and classy gift to give to associates or clients. This can be embossed with the logo of a company or a company slogan, yet can still be high enough quality to be appreciated and used by the recipient of the gift.

As with premium pens, a leather wallet is also perceived as a premium gift, and this will go down well with high paying and loyal customers. Giving promotional gifts of high quality will be a strong reflection of your company’s commitment to delivering quality also.

The next choice of excellent gifts to give to loyal customers or business associates of financial services companies are promotional umbrellas, particularly promotional umbrellas for golf. These items can be exceptionally stylish and very practical, and are ideal for the travelling businessman.

Promotional umbrellas tend to come in a range of styles and designs, but the most highly revered products for financial services companies include those with wooden grips and in classic colours that ooze class and sophistication.

Fourthly, an excellent choice of promotional item for a financial services company is a set of branded golf balls, as these are perfect for the businessman who enjoys a round of golf on his business trip. This also makes a particularly unique gift that not many companies use for promotional purposes; this is therefore an excellent choice for a company looking to stand out from the pack.

These can often be accompanied or even substituted by golf gift sets, which include other essentials for people who enjoy playing golf, whether they are well to do professional clients or business partners being thanked for their loyalty.

Finally, a fifth recommendation for an excellent promotional item for financial service companies is a high quality business card holder. These can come in a variety of designs and can be as luxury or as economical as the company prefers, and are also extremely practical. There is also plenty of opportunity to brand these to suit the company’s promotional endeavours.

From promotional umbrellas right through to business card holders, there is a promotional item for every financial services company looking to make an impact on their target audience. With a wealth of high quality and luxury items available to pick from, it has never been easier to find some that suit the aims of the company in question.

Are you looking for "Meeti"? Check out mymeeti The passionate experts in this field are ready to answer all of your requests.

Global Trends For the Financial Service Industry

As the economic crisis continues to unfold, the financial service industry faces serious challenges. The crisis is rooted in continuous imbalances, including long periods of low interest rates, rapidly rising asset prices, and massive credit and savings imbalances. The 2007 and 2008 Reports from the World Economic Forum predicted these changes as continuous risk to the market.

Earlier decades of exceptional growth and capitalism at its best have now caused the market to adapt to tighter credit, growing government intervention, slowing pace of globalization, and no economic growth. With increasing regulations in the United States and decreasing availability of credit, the industry faces a significant risk of stunted growth. The global recession is also affecting the financial sector because of capital markets and decreased aggregate demand, according to Max von Bismarck, Director and Head of Investor Industries.

This article will provide leaders, employees and investors in the financial service industry with five unique and timely trends to keep in the forefront of their growth strategies for the next five years. These five key trends will shape the post financial crisis in a holistic and systematic manner.

FIVE KEY TRENDS

GLOBAL BANKING. According to the World Bank, although many banks such as American Express, Citibank and JPMorgan Chase conduct business in multiple countries, they are relatively regional in the United States. In order to grow, the financial industry will have to infiltrate emerging markets. For companies that have a more aggressive growth strategy, the spread to emerging markets such as Africa and Asia presents unparalleled opportunities for profit and increased market share.

IT PLATFORM SHARING. Network World confirms that financial service firms’ business strategies must be altered for the new dynamics and intricacies of today’s market. Immediate access to information and integration along product lines and geography are a must for future success. With the need to supply information to a global market, firms must decrease cost. One cost effective initiative is the use of platform sharing; like cell phone companies that collaborate with local companies in order to decrease cost and increase access, financial firms can do the same.

E-BANKING. A special report from The Economist sees that with 3.5 billion people with cell phones and an expected 10-20% year over year growth, personal and business banking transactions are conducted through cell phones more and more. Thus, E-banking capability is quickly becoming an increasing requirement in order to compete in the marketplace. E-banking capabilities provide companies with essential flexibility and differentiation in the market through Internet-based service applications.

MOBILE MONEY. The increase of mobile phone usage in emerging markets makes mobile money a safe, low cost initiative for the financial sector. It is an easier way to transfer money to family and friends, money is sent, and payments and withdrawals can be made without ever going to a physical bank or payment center. M-Pesa, an early developer of mobile money, concluded that mobile money “has enormous social and economic benefits.”

SELF-SERVICE. Self-service and the customer should be a primary focus for firms in this new financial service world, according to IBM. AppViewXS is a self-service portal firms can purchase, so customers can check the status of their account and gain instant access to available services. Customer questions and concerns are addressed more quickly, states an IBM representative. This technology automates many processes; the result is that staff workload is reduced while representatives operate faster and more efficiently.

Financial service firms need to have sustainable, steady expansion in the emerging markets in order to grow in the future. Deloitte and Touche Research reports that financial service firms have not positioned themselves to capitalize on more geographically dispersed opportunities. More than 93 percent of the executives interviewed for this report acknowledged that their firms “are not operating in a globally integrated fashion.”

The same report states that financial firms need to invest away from veteran or mature markets and toward emerging markets because “by 2025, veteran markets will be rivaled by other markets with faster growing economies and increasingly sophisticated financial product appetites.” USA based firms can look toward Japanese and African markets for expansion opportunities. Kennedy Consulting analysts believe that the market will rebound from the global financial crisis in 2011, but there will not be any return to the robust levels prior to 2007 until much later in the decade; hopefully, the five key trends in this report will help the leaders, employees and investors in the financial service industry to look toward a robust sound future.

In addition to growth strategies, in the 2002 Journal of Business and Industrial Marketing, Henson and Wilson discuss the extreme changes that have occurred in the financial service industry and how many firms are trying to develop and execute successful strategies based on innovative technology and customers. Aside from the regular ups and downs of the financial world, technology and innovation will always prevail as the win-win for the financial service industry. Because online banking has become the norm for most customers, technology will be very important in these firms’ strategies.

With the customer at the center of most trends in financial service firms, creating new values for their current and potential clients beyond current expectations will be a top priority. The need for convenience mixed with technology makes mobile money a great initiative in the emerging as well as the developed markets. Many firms have speed pay, the ability to pay without swiping the card, as part of their credit card services. An embedded chip in the credit card enables payments to be made by putting the card close to the payment processor. Mobile money will be an expansion of payment and money transfers without the need for a card, the need to go to a physical bank, or to use Internet banking. Payments, transfers, deposits and withdrawals can be made with a cell phone.

The World Bank concurs that innovative technology and an increase in e-business strategies will lead to much lower costs and greater competition in financial services. Internet and related technologies, the World Bank affirms, are more than just new delivery channels; they are an inexpensive, different, and very effective way to provide the same services. Since financial service firms must grow organically, build customer loyalty, and accommodate the customers’ expanding needs for services and convenience, partnerships with new technology businesses will allow them to lower their expenses and be competitive.

Established firms such as Amex, Citibank, and others can partner with groups such as the wired tech savvy Google Alumni who are not averse to risk and who own fledgling technology businesses that are reshaping the industry with a new wave of innovative products, write Spencer Ante and Kimberly Weisul of Business Week. Mobile Money Ventures is one such fledgling company that is a provider on the forefront of alternative financial service products. Small companies such as these are able to provide well-known financial firms the wherewithal to open in emerging markets where there is a need for cooperation with other firms in order to attain then obtain the local customer base.